Pricacy Policy

This Privacy Policy outlines the circumstances under which NV LIBER AVEM, with registered office at Marsveldplein 5/5, 1050 Brussel, BE 0715.571.374, and its associated companies (referred to as "HEY APARTHOTEL," "we," "us," or "our") collect, process, and utilize your personal data, as well as the measures taken to secure this data.

HEY APARTHOTEL is committed to strictly adhering to the legal provisions regarding the protection of personal data, as outlined in Regulation (EU) 2016/679 of 27 April 2016 (General Data Protection Regulation or GDPR).

HEY APARTHOTEL is committed to providing all parties involved in its activities with information regarding the personal data stored, the manner of storage, and the reasons behind such storage. This information is detailed in this privacy policy.

This privacy policy pertains to data for which HEY APARTHOTEL acts as the data controller, i.e., when HEY APARTHOTEL processes personal data for its own purposes and not on behalf of a third party.

If you believe that this privacy policy does not adequately safeguard your privacy, you may contact us at

1) Controller
Your data may be stored and processed by HEY APARTHOTEL in the course of its activities and services. The data controller for these processes is NV LIBER AVEM, with registered office at Marsveldplein 5/5, 1050 Brussel, BE 0715.571.374. The data controller can be contacted at the email address:

2) Categories of Data
HEY APARTHOTEL may process the following categories of personal data:

In addition to the above, HEY APARTHOTEL may occasionally use the following additional data, which may be sensitive to the data subjects:

These sensitive data will only be used to fulfill legal obligations when a customer wishes to rent a room or an apartment through

It is an obligation for HEY APARTHOTEL to keep the data it retains up-to-date as much as possible. Therefore, whenever you make a new reservation, you need to inform us if your information is no longer up-to-date and needs to be changed.

3) Purposes and Grounds for Processing
HEY APARTHOTEL will only process your personal data under circumstances allowed by art. 6.1 GDPR, namely:

HEY APARTHOTEL processes your personal data for various purposes, including but not limited to:

The processing of personal data by HEY APARTHOTEL is based on agreements between the consumer and HEY APARTHOTEL, or on the legitimate interests of HEY APARTHOTEL in providing optimal services.

4) Retention Periods
HEY APARTHOTEL will not retain your personal data longer than strictly necessary for the purposes for which they were collected, in accordance with legal, regulatory, and internal requirements.

HEY APARTHOTEL will retain your personal data for a maximum period of 7 years after you have used our services and facilities, based on legal and fiscal obligations. However, certain data will be deleted before this maximum period (e.g., surveillance images after a maximum of 2 months, credit card data after the check-out date).

After this period, all personal data will be removed except for data categories such as those needed for receiving HEY APARTHOTEL newsletters or data required to be retained based on legal obligations.

5) Transfer and Third Parties
Your data will primarily be processed internally by HEY APARTHOTEL or its affiliates. HEY APARTHOTEL may use third-party services to ensure optimal service levels, such as internet environment, IT infrastructure, surveillance cameras, financial services, security services, booking sites, etc.

HEY APARTHOTEL ensures that necessary processor agreements are concluded with these third parties to guarantee the adequate protection of personal data.

HEY APARTHOTEL may also transfer personal data to third parties when required by law, court order, or governmental agencies.

In principle, your data will not be transferred to third countries outside the European Union, nor to any international organizations.

Statistical data concerning room and apartment rentals may be transferred to certain government agencies.

Except for the recipients mentioned above, HEY APARTHOTEL will not transfer personal data to a third party without your prior consent.

6) Rights of the Data Subject
Your data will primarily be processed internally by HEY APARTHOTEL or its affiliates. HEY APARTHOTEL may use third-party services to ensure optimal service levels, such as internet environment, IT infrastructure, surveillance cameras, financial services, security services, booking sites, etc.

You have the right to access and rectify your personal data held by HEY APARTHOTEL. You can also request the erasure of your data in certain cases provided by law.

If you object to the processing of your data by HEY APARTHOTEL, you can request a restriction of the processing until a solution is found.

You also have the right to data portability if the processing is carried out by automated means. You can object to the use of your personal data for direct marketing purposes at any time and without any justification.

To exercise these rights, you can send an email to To verify your identity, attach a copy of the front side of your ID card or passport to the email. You also have the right to file a complaint with the Belgian Data Protection Authority.

7) Cookies
When you use our websites, we may use cookies to enhance your experience. Cookies are small text files that are downloaded onto your computer or mobile device when you visit our website.
Cookies help us recognize your device, remember details such as your username and preferences, analyze website performance, and recommend relevant content.

We use cookies for essential functions and performance tracking. We may also use third-party cookies for market research, revenue tracking, and improving site functionality.

By using our website, you agree to the placement of these cookies. Our website may also contain links to social networking websites that may place cookies on your computer. For more information about cookies and their management, visit

8) Photography & Film
You are permitted to take photos or film at our properties. However, if photographing or filming other guests not part of your group, you should seek permission from them first.

We may commission crews to film or take photographs at our properties for promotional purposes. If you do not wish to be filmed or photographed, please voluntarily leave the filming or photography area.

9) Security of Data
HEY APARTHOTEL continuously monitors the security of the personal data stored and processed within its organization. Measures are in place to prevent unauthorized access, loss, destruction, or unauthorized disclosure of data.

Systems used by HEY APARTHOTEL are regularly updated and restricted to authorized personnel. Firewalls meeting applicable standards are employed.

This Cookie Policy explains how HEY APARTHOTEL, a company registered under NV LIBER AVEM, with registered office at Marsveldplein 5/5, 1050 Brussel, BE 0715.571.374, ("HEY APARTHOTEL", "we", "us", or "our") uses cookies on our website and any related applications or platforms (collectively, the "Services").

10) Adjustments
HEY APARTHOTEL is free to unilaterally modify this Privacy Policy from time to time, for instance to adjust it to amendments in the applicable legislation.

Cookie Policy

1 - What are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They allow the website to recognize your device and remember information about your visit, preferences, and interactions. Cookies can be temporary (session cookies) or permanent (persistent cookies).

2 - How We Use Cookies
HEY APARTHOTEL uses cookies for various purposes, including:

3 - Your Cookie Choices
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website. If you do not want to receive cookies, you can adjust your browser settings to reject cookies or notify you when a cookie is set. Each browser is different, so please check the "Help" menu of your browser to learn how to change your cookie preferences. You can also control and delete cookies through your browser settings. For more information on how to manage cookies, visit

4 - Third-Party Cookies
Third-party cookies may be placed on your device by parties other than HEY APARTHOTEL. These cookies may track your online activities and target advertisements to you. We do not control these cookies and recommend checking the privacy policies of these third-party websites for more information about their use of cookies.

5 - Social buttons
The site includes buttons to promote or share pages on Facebook, Twitter and LinkedIn. These buttons are pieces of code from the social media itself and must use a cookie in order to enable their use. This cookie remembers that you are logged in so that you do not have to log in every time you want to share something on Twitter or Facebook. A social media cookie of this type will only be placed if you visit the Seeds of Law website and click the relevant button. You may view the privacy policies of Facebook, Twitter and LinkedIn (which may change regularly) for more information on what they do with personal data that they receive with this code.

6 - How can you disable cookies manually
You can very easily disable cookies manually in any browser. Attention: If you disable cookies, your usernames and passwords will no longer be remembered on any website.


  1. Open Firefox.
  2. Click the ‘Alt’ key on your keyboard.
  3. In the menu bar that appears at the top of your screen, choose ‘Tools’ and then ‘Options’.
  4. Then go to the ‘Privacy’ tab.
  5. In the dropdown menu next to ‘Firefox will’, choose ‘Custom settings for history’. Check your preferences here and then save them.


  1. Open Internet Explorer.
  2. Choose in the menu for the option ‘Tools’ and then the ‘Internet Options’ option.
  3. Click on the ‘Privacy’ tab.
  4. You can check and save your desired options under the ‘Advanced’ button


  1. Open Google Chrome.
  2. Click on the tool icon.
  3. Choose ‘Options’.
  4. In the ‘Advanced Options’ tab, choose Content Settings.
  5. In the ‘Cookies’ tab, check and save the recommended options.


  1. Open Safari.
  2. Choose ‘Preferences’ from the task menu and click on ‘Security’. (The task menu is located at the top right of the Safari window and looks like a cog).
  3. In the ‘Accept cookies’ section, check whether and when Safari is allowed to accept cookies from websites. For more information about the options, click the button with the question mark.
  4. To learn more about the cookies that are stored on your computer, click ‘Show cookies’.

7 - Changes to this Policy
HEY APARTHOTEL may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website.

8 - Contact Us
If you have any questions or concerns about this Cookie Policy or our use of cookies, please contact us at

This Cookie Policy is intended to provide transparent information about the use of cookies on the HEY APARTHOTEL website and to give users control over their cookie preferences.